Common FBT strings
The fbt framework provides a way to define common simple strings in one shared location.  The expected format is as a text to description map.
E.g.
// OurCommonStrings.json
{
  "Photo": "Still image ...",
  "Video": "Moving pictures ...",
  ...
}
or
// OurCommonStrings.php
<?php
return [
  "Photo": "Still image ...",
  "Video": "Moving pictures ...",
  ...
]
FBT Transform
It accepts these common strings via the main transform, FbtTransform, as an option.
Example setup:
\fbt\FbtConfig::set('fbtCommonPath', '/path/to/OurCommonStrings.json');
// OR inlined...
\fbt\FbtConfig::set('fbtCommon', [
    'Post' => 'Button to post a comment',
]);
Runtime API
To use the strings at runtime, there is the fbt::c(...) function call or the <fbt common="true">...</fbt> JSX API.
NOTE: The transform will throw if it encounters a common string not in the map provided.
E.g.
<button>
  {{ fbt::c('Photo') }}
</button>
or
<button>
  <fbt common="true">Photo</fbt>
</button>
Both examples above function as if the engineer had also included the description with the text.
  <fbt desc="Still image ...">Photo</fbt>
All of these instances would produce the same identifying hash at collection time, and thus coalesce into the same translation.